Advocating Against Pinkwashing

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Our Cause


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Our company has joined efforts with Breast Cancer Action to advocate against pinkwashing: when a company or organization claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.  We wish to unfold important information about the other side of breast cancer awareness.

Prevention through toxin-free living is the greatest weapon we have against cancer in general. Why we have chosen to focus on breast cancer is due to the nature of our company. As a women-owned company, we are major supporters of women and strongly believe that as women are supported and advocated for (primarily in areas related to health, education, and sustainability), the greater positive impact we can make in the world. View our Kiva Lender's Profile to see the women that we support. As such, we also know that breast cancer does not only affect women, it also affects men. Approximately 19% of men that are diagnosed with breast cancer will die this year from the disease.

Anywhere up to 60% of what you put on your skin can be absorbed into your bloodstream and your skin does not have the ability to metabolize toxins the way your liver does. That is why for every Décolleté Serum that is sold, one is donated to a cancer warrior in an effort to spread knowledge of the importance of using toxin-free personal care products. We are committed to taking a serious stand for all of us. Join us and start supporting a different kind of PinkThink before you spend your money on pink ribbon items. Check out Breast Cancer Action's Think Before You Pink Campaign: Download a handy PDF of critical questionsDid you know that the original color of the 'pink ribbon' was peach? Find out the real story behind where the pink ribbon came from